| 8:00 – 9:00am | Registration, Continental Breakfast, and Event Sponsor Exhibits |
| 9:00 – 9:30am | Welcoming Remarks • Sharon Brewer, Publisher, Fort Bragg Advocate News |
| Conference Chairperson Remarks • Tom Becker, VP, Savings Bank of Mendocino County | |
| 9:30am – 10:00am | Regional and Local Economic Trends • Dan Ripke, Director, Center for Economic Development, California State University, Chico |
| 10:00am – Noon | PANEL SESSION ONE |
| 10:00 – 10:50am | Tourism Growth: An Overview - Demographics, Trends & Strategies • Dr. Emilyn Sheffield, Chair, Department of Recreation Management, California State University, Chico |
| 10:50 – 11:50am | Panel: Tourism Growth on the Mendocino Coast |
| Destination Marketing/B.I.D. • Richard Strom, Whitegate Inn & Abigail's; Mendocino County Lodging Association | |
| Environmental Tourism • James Bernard, Mendocino Land Trust | |
| Cultural and Heritage Tourism • Jay Gordon, Mendocino County Promotional Alliance | |
| 11:50am – Noon | Panel One Q&A |
| Noon – 2:00pm | LUNCHEON PROGRAM |
| Noon – 12:30pm | Catered Lunch hosted by the Fort Bragg Rotary Club • Kirk O’Day, Club President |
| 12:30 – 1:15pm | Luncheon Keynote Speaker • Keith Woods, Chief Executive Officer, North Coast Builders Exchange |
| 1:15 – 2:00pm | Mendocino Coast Spirit Awards Presentation and Recognition • Presented by Eve Yeomans, Mendocino Coast Hospital Foundation |
| 2:15 – 4:15pm | PANEL SESSION TWO |
| 2:15 – 3:00pm | Communities at the Crossroads • Kenneth Smokoska, Director, California Alternative Energies Corp |
| 3:00 – 3:45pm | Panel: The Future of Local Business: Renewable, Sustainable, Restorative • Moderator: Laviva Dakers, KZYX&Z Programmer and co-founder of CELL |
| Economic Benefits of Sustainable Design • Carey Knecht, Policy Research Director, Greenbelt Alliance | |
| Energy Savings and Waste Reduction • Ben Corey-Moran, Dir. Strategic Partnerships, Thanksgiving Coffee Co | |
| Knowing Your Community Economics • Jim Tarbell, Economic Journalist | |
| 3:45 – 4:15pm | Panel Two Q&A |
| 4:15 – 4:30pm | Closing Remarks by Conference Moderator • Sharon Brewer, Publisher, Fort Bragg Advocate News |
| 8:00 – 8:30am | Registration, Continental Breakfast, and Event Sponsor Exhibits |
| 8:30 – 8:50am | Opening Remarks by Conference Moderator • Sharon Brewer, Publisher, Fort Bragg Advocate News |
| 9:00 – 12:15pm | WORKSHOPS from PANEL SESSION ONE |
| 9:00 – 10:30am | Cultural & Heritage Tourism |
| 9:00 – 10:30am | Environmental Tourism |
| 10:45 – 12:15pm | Tourism Growth – A Plan of Action |
| 9:00 – 12:15pm | WORKSHOPS from PANEL SESSION TWO |
| 9:00 – 10:30am | Marketing & Transportation in Rural Communities |
| 10:45 – 12:15pm | Sustainability Planning for our Local Economy |
The Conference location is Dana Gray Elementary School, located at 1197 Chestnut Street, Fort Bragg, CA. Turn off Main Street at Rite-Aid onto Chestnut Street, then go east for one mile.