Here are some different ways to evaluate a Web site.

• Who is the target audience of the site?
• What is the goal of the site? Social networking • Selling Products • Selling Services • Entertainment & Games • News • Opinion • Information • Politics • Art
• What's the basic layout? Fixed vs Fluid, Centered vs Justified. How many columns in the layout of the page grid? What happens when you change the browser window size?
  • Fixed-width layouts, where the page is defined at a fixed size, regardless of the size of the browser window. Fixed-width layouts are typically either left-justified or centered in the browser window.
  • Fluid layouts, where changes in the brower's size are reflected in changes to some or all sections of the HTML page. In such an arrangement, size changes are typically either proportionally divided between the main horizontal sections, or all size changes are absorbed by a single column. A common page layout on the Web has a fixed-width column on the left for navigation, a fixed-width column on the right for ads or blog entries, and the center column is allowed to absorb all changes in the browser's width.
• Describe how a typical site visitor would perceive the site: prestigious • friendly • elegant • corporate • fun • forward-thinking • innovative and cutting edge • sophisticated • classic • familiar • elegant • casual • subdued • flashy • formal • powerful • romantic • sensual • clean • professional • high-tech
• What kind of Color Scheme does the site use? traditional • earthy • elegant • classic • delicate • serene • calm • mellow • regal • subdued • warm and sunny • energetic • playful • welcoming • cool and sophisticated • professional • vital • black and white • soft pastels and tints • muted • elegant • robust • capricious • festive • natural • primary colors • rich saturated hues • spiritual
• How do you navigate on the site? Links, buttons, tabs, menus, etc.
• Is there anything Special or Unusual about the site? This could be in terms of the content, or style, or technologies, or whatever strikes you as unusual.